AXE Platinum Series
PB Creative designed a new premium tier hair styling range for the male grooming brand Axe also known as Lynx in the UK. Axe is aimed for a mid 20's and upwards consumer. The new 'Platinum Series' was created to offer guys a more understated matte look, hence the brand coined 'The Matte effect'.
The packaging delivers a modern and intriguing range utilising different structural formats to communicate a more mature look. A bright satin silver finish stands out on the shelf while the contrasting matte black band and graphic offers a textural reference to the product's end matte look.
"Pete & Ben are a true pleasure to work with all thanks to their genius talent, their understanding of premium, & their spirit for collaboration."
- Victor Hugo Jnr, Axe, Global Brand Director