Dear Crete: The Eclectic Series

Busybuilding created new packaging for Dear Crete: The Eclectic Series. Dear Crete's Eclectic Series are hand-made cookies and biscuits, that are prepared in Crete with extra virgin olive oil and PDO ingredients.

"The main objective of the re-design was to position the product in a more niche and targeted way, showcasing its quality and taste on the one hand, and its local origin on the other, in order to enable the company to enhance its exports in Europe and North America. The first step was to rename the product series, replacing the initial generic name 'gourmet' with the word 'eclectic' which originates from the Greek word 'eklektos' meaning of special origin. Using the main ingredient of each recipe, custom illustrations in form of patterns were created, which shape a unique visual ambient around each cookie, which is in turn shown in the front of the box via a side studio shot that enables the viewer to see each cookie in its natural size."


Designed by busybuilding

Country: Greece

City: Athens

Creative Director: Dimitris Gkazis
Art Director: Dimitris Gkazis
Designer: Vicky Nitsopoulou
Copywriter: Nikos Paleologos
Client: Kalabokis SA
For the photographs: busybuilding & Ampoo