Yet another amazing packaging project by Sweety Branding Studio! Lead designer Isabela Rodrigues was invited to create the concept, brand identity and packaging for Sane. 

Sane is a brand known for their insane, bold color choices for their makeup and other beauty products. The designers were inspired by the words of Albert Einstein, who once defined insanity as, “Doing the same thing over and over again and expecting different results.” Using the concept of the infinity loop, Sweety Branding Studio created a branding that is visually striking with simplified bold packaging.


Designed by Sweety Branding Studio

Country: Brazil

Designer: Isabela Rodrigues