Sarda Farms is a dairy company whose aim is to create the very best cow’s milk for India. With that in mind, Alok Nanda & Company sought to package Sarda’s milk in the most simplest fashion that displays there identity through a nostalgic bottle shape.

“Sarda Farms, spread over 10 beautiful acres, is a family-run milk farm in Nashik. With more and more milk brands jostling for shelf space in India, the need was to create an identity and positioning for the brand that would set it apart from its competitors.

The first step was coming up with the positioning. We were convinced that their greatest value lay in the fact that it was milk – straight from the family farm.