PURE

Philippe Tyan Philippe Tyan has created a package design illustrated with imaginary and fantastical flora for Pure – a vitamin beauty line of lotions, body oils, soaps and bath salts. 

Keeping with the theme of nature,  Philippe Tyan developed a brand that has substance. Using illustrations from Codex Seraphinianus, a book by Italo Calvino and Luigi Serafini, each bottle features a stunning flora illustration contrasted with an off-white bottle and clean serif typography.

 

Designed by Philippe Tyan

Country: United Kingdom

City: London

Illustrations: Codex Seraphinianus, a book by Italo Calvino and Luigi Serafini