View Point Branding Agency in Moscow came up with a spicy way to display hot-or-not levels on Diablo Hottest Sauce’s packaging.

“Some Like It Hot … or diabolically-hot sauce Diablo!

Design of this product line was inspired by the image of an angry bull with steam from his nostrils. Each souse contains special kind of hot pepper. On label we used a stylized image of bull’s horns as a peppers and a scale-meter, which reveals how much steam would fell of taster nostrils.