The Honest Company's Sunscreen Family
With summer upon us, we can reflect that spending time in the sun increases our risk of skin cancer and early skin aging. The Honest Company has journeyed into creating their own range of sunscreen to decrease these risks. They made a range of sunscreen products featuring a spray, lotion and stick, each with an ultra pure, mineral-based non-whitening sunscreen, for all of your sun protection needs. The project was headed by creative director, Tim Hankins, and art director and designer, Jodi Jones.
What is the story behind the sunscreen product line?
Our customers have been asking for additional sunscreen options since we initially released our lotion so after months of testing and research we settled on a spray and stick that met our product team's demands as well as our customers.
Can you tell me about the creative process in developing the new sunscreen family line?
Whenever I think of sunscreen I always associate it with water play - sprinklers, the pool, the ocean - so we intentionally incorporated a playful ocean wave pattern into the design. It also doesn't hurt that our headquarters are near the ocean so that had some impact on the direction. By using our teal brand color as a base we also reinforced the watery connection of the entire line.
Creative Direction: Tim Hankins
Art Direction & Designer: Jodi Jones