Knorr is a food and beverage brand in Germany dedicated to quick and healthy meals. To celebrate Knorr’s 175th anniversary, jkr Global designed a one-of-a-kind lunch invitation for a selected group of 800 guests. These special guests were not only treated to an amazing lunch, but encouraged to start their very own garden.
“A love of flavor is at the heart of the Knorr brand. We needed a design that could embody 175 years of this passion. We sent a herb pot to each of the 800 guests, creating an aromatic sea of leaves across desks and ensuring that the Knorr party was the talk of the office. Details of the event were written onto the pot’s wrapper and information about the plant was replaced with a Knorr recipe.”
