Family Farm Pulses
Sereal took a traditional revamped approach to how grains were once stored and transported back in the day. The natural cloth contrasted with bold typography tells the story of the old practice that still remains in the contemporary world. Each bag is screen printed by hand and tailored to give a human element to them – hence no bag is exactly to same.
"The family Farm series from Agrifarm collects four of the most important agricultural products: beans, rice, chick peas and lentils. They are all produced in small, family owned farms in Greece. Through the design of the packaging we tried to highlight the natural ways used in their production, combined with a fresh take on the values of tradition.
The aim of our design is to create a sense of nostalgia, providing the products with a sentimental and collectable value and in the end giving the consumer more than one reasons to put them in their everyday diet."
Designed by Sereal