Urban Decay's Naked Skin Loose Powder
Urban Decay collaborated with Fusion Design Studio to create a custom package for their popular Naked Skin line. Urban Decay opted for a custom jar that mimicked the look of the Naked Skin Weightless Ultra Definition Liquid Makeup, packaged in Fusion’s 30 ml Allure bottle.
"We thought it was a natural progression to work with Fusion again on the Loose Finishing Powder. It was important that the Loose Finishing Powder and Liquid Makeup have a similar look as they are part of the same line, and we knew they could accomplish this. The jar was a perfect fit for the existing Naked Skin franchise, and we liked that it had the thick walls and vacuum metalized accents. Urban Decay is beauty with an edge™, and we like to continuously excite our customers with new and innovative formulas and packaging presentation."
– Amy Zunzunegui, SVP Product Development for Urban Decay
The double-walled acrylic jar provides a luxurious, glass-like aesthetic. To decorate the standout package, Fusion Design Studio vacuum metalized the jar closure with Urban Decay’s signature gunmetal hue and added a debossed Urban Decay logo to the top of the closure. Making the jar even more unique, the sifter was custom designed with the Urban Decay logo as the actual sifter. This addition creates a fun experience for the consumer when dipping their brush into the product. To further customize the sifter, special attention was paid to the number of holes in the sifter so the proper amount of the silky and finely milled powder dispenses.