Cruzcampo 2014 FIFA World Cup™ Beer Cans
Rexam, a leading global beverage can manufacturer, has been selected by The Heineken Company to launch a range of limited edition Cruzcampo beer cans. The cans celebrate the brand’s ongoing sponsorship of the Spanish national football team ahead of the 2014 FIFA World Cup™ in Brazil.
The eye-catching designs use HD printing to create graphic depictions of the Spanish national football team players. Complete with thermochromic inks the cans target Spanish beer and football fans, offering the chance to win summer prizes through unique pin codes.
"The experience of working with Rexam is second to none. The team’s proactivity and versatility in the development and design process was vital in creating such stand-out cans."
– Christina Ojeda, Product Manager at Cruzcampo