Spanish designer André Moreira created an outstanding package design for Finest Ron Draper Ad Rum that features iconic illustrations in black, white, and gold. The bottle was a promotional piece for all creatives and in honor of the golden age of adverting.
“2013 was a hard year in adverting. Bad news at lots of agencies and little rewards. So, when Christmas came and the year was about to end, we wanted to make a nice gesture to our advertising colleagues: a present that they could quickly enjoy, sen on the worst of nights.
And so Ron Draper was born. A rum (‘ron’ in Spanish) to remind us that even if the ideas are drying up, the clients aren’t taking risks or the budgets are getting smaller, things can always be better. Because they were before. In the golden age of advertising.
