El Tejocote was created by a couple who has a family business in Saltillo Coahuila. They harvest the fruits themselves and transform them into traditional candy and preserves to create El Tejocote. Futura created a persistence and united package design across all products.
"They opened the doors of their business and their own home to us, treating us like family. Due to that we were able to get inspiration directly from their kitchen, where they had a lot of crocks made of pewter, a very traditional material used in Mexico for many years. That’s the reason why we used pewter texture as the main element of the branding. The client surprised us with very accurate references of design, places and food around the world, that motivated us to propose a different solution for their project."
Designed by Futura