The battle to stand out on the World Cup pitch this summer is fierce. Puma set out to make a statement on pitch by being the first brand to have their players wearing mismatched boots with the help of Everyone Associates.
To launch the Puma FIFA World Cup™ 2014 Tricks Collection, Everyone Associates were asked to create limited edition presentation cases for each of their star players. The Tricks collection will be worn by Puma players at the FIFA World Cup™ in Brazil including Mario Balotelli, Cesc Fàbregas, Sergio Agüero, Marco Reus and Yaya Touré. To reflect the unique appearance of the boots and the energy of Brazil, they created a vibrant hinged box that splits open vertically to present the Pink and Blue boots. Using a combination of contrasting matte and gloss print finishes, the personalized outer sleeve slides off to reveal the boots jewel-like texture against a graphic background featuring the names which coordinates with the 12 World Cup Stadiums.
