Designed and branded by LIFT Creative, DOUBLE U COFFEE is a coffee-to-go company.
LIFT Creative‘s challenge was to “create a brand for a coffee-to-go chain with spots looking like gigantic paper cups.” LIFT Creative came up with the name, DOUBLE U COFFEE, from a simple insight: “Sometimes you want to double yourself up to be in two places at the time, to have a few idle hands, to do things two times more and two times faster and live for yourself two times longer. It seems like a kind of magic…but doesn’t coffee itself give us that simple feeling of helpful magic? Simple Hot Magic.”
