Student: Packaged Pets

Maria Mordvintseva created Packaged Pets as a school project. The goal of the project was to bring social awareness to the overpopulation of animals in shelters. She created a limited color palette on a white background. By keeping it simple, pets become the hero. The clean design also helps the packaging to stand out on the shelf.

"I initially came up with the idea while working on one of the briefs for the School of Thoughts creative course in 2013. The task was to come up with an original solution for a social problem. I decided to address the problem of overpopulation of animals in shelters. Since it's a pretty sad subject and most advertising that addresses it usually highlights the negative, I wanted to come up with an idea that would be funny and inspiring. When the course was finished I decided to put in some extra effort and create a personal packaging project based on my initial concept. 
The solution is based around the idea that all pets have alternative 'functions'. For example cats can easily replace a mouse trap or an alarm clock and also work as a stress relief medication. Dogs are great play mates, can substitute for a burglar alarm and can also help you keep your body in shape by serving as your personal trainer. Each pet from the shelter gets their individual packaging that features their 'function', character and physical features like weight and age. The packaging also presents information in support of the pet's function and other little known facts about animals. For example, according to a recent research, cat owners could cut the risk of heart attacks and strokes by more than 1/3 which makes cats a great heart support medication. The shelter pets are introduced to people in places where they least expect it: the packaging is placed in corresponding sections of department stores, drug stores, etc."

 

Designed by Maria Mordvintseva

Country: Russia

City: Moscow