Oh My DeVita Baby

For this project, ADin was given a brief to create the packaging and branding of a new all-vegan baby line extension for DeVita International. From inception to delivery, they devised a story around the brand that created a feeling of delight that would appeal to the child within all of us. For the packaging, they worked closely with Rosie Brooks an illustrator from the UK. Rosie Brooks helped them establish the overall look and feel of this brand through her whimsical drawings and together they created a line of five products.


Designed by ADin

Country: United States

City: New York

Designer: Jon Porcasi 
Art Direction: Sue Taggart 
Illustrations: Rosie Brooks