Big Fish created Emily Fruit Crisps, a start-up brand targeted towards a female audience. A beautiful and energetic design that is full of color and expression.

“Pack designs for ‘Emily Fruit Crisps’ – ‘all the goodness of fruit with the crunch of a crisp’. The brand was created by Big Fish for AWE Foods, a start-up business based in London. Targeted unapologetically at a female audience, Emily is an exciting, vibrant new entry into the ‘better for you’ snack market.”