E-g-sain - Light of Day / Warmth of Sunshine

E-g-sain is an Asian pastry brand that was established in 1975. In most recent years it has developed and re-branded itself. MURA from Taiwan has taken the history of this brand to create a "reminiscence" visual approach. They developed this series with their Honey Cakes the most known product for E-g-sain. This beautiful design consists of gold foil, illustrations that are delicate, airy and represent "light of day" and "warmth of sunshine."

"During travel, imprinting lasting memories are derived from those blink of a moment touching experiences! Thus the packaging series is set on “Imprints of a Journey” as the design concept. Simple modest painting techniques used to demonstrate the hot climate and warm humanity felt across the fields as well as appreciated throughout the mountain scenic. In Taiwan's most authentic customs, affectionate imprints of a journey are brought right back to light."

Agency/Studio: MURA 
Client: E.G-Sain Co.,Ltd.
Creative Director: Tom Chen
Copywriters: Johnny Chang & Misha Chiang
Designers: Ssu Ying Pan & Emma Su
Photographer: Ssu Ying Pan