Before & After: Hershey's Miniatures

A new contemporary design for Hershey's Miniatures chocolates. The design is bold and incorporates a re-design for the mini-wrapper and bag. The packaging also features a sustainability aspect as each wrapper underwent a weight reduction of 0.050 grams per wrapper.

This translates to more than 271,800 pounds of wrappers saved, enough to fill 11 tractor trailers, save 1,957 trees, and saving enough electricity to power 56 homes for a full year. The overall design is an exceptional update.

 

Previous Design of Mini Hershey's Packaging 

Re-Design of Hershey's Mini Packaging 

Cutting our paper use saves 1,957 trees while cutting our aluminum use and the energy to produce it equates to turning off the electricity for one year in 56 homes,” Hershey spokesperson Laura Renaud said. “At Hershey, we have had many packaging sustainability projects—more than 175 across three countries that have saved 14 million pounds of packaging material in just five years. These packaging projects are part of how Hershey conducts business with a purpose.
— The Hershey's Company