Mousegraphics went back to “the basics” for this cleansing face foam. The Basics focuses on extremely specialized products within the cosmetics industry. They produce four types of products which can cover all skin care needs. They wanted a packaging that would reflect their name and target their consumers – who prefer a modest and practical shopping approach.
"The idea of 'the essential' behind the birth of this line is quite simple and comes from a pharmacist with a relevant experience. We used the same straightforward approach for the packaging: white bottles and a design referencing the essential. Our inspiration was the design structure and related function of the highly popular video arcade game, 'Space Invaders' (released in 1978). Each of the 4 different bottles in our packaging carries a quasi recognizable shape modeled after an animal or other natural form. The elements forming each shape are the same, the basics, so to speak, but their different configuration creates a series of possibilities."
Designed by mousegraphics