Bogart's Doughnut Co.
Bogart's Doughnut Co. really brings a bold vintage feel to their branding. The color combination of red and white brings a strong and consistent look that can be seen through their packaging and signage and has a strong old fashion feel. They even have a quartet letter board showcasing their menu!
"Branding - packaging for Minneapolis based Bogart's Doughnut Co., specializing in hand cut brioche and cake doughnuts.
Doughnut boxes, wax bags, and coffee cups were designed and produced to convey the classic, strong, and clean tone of the brand. Vintage red letters were sourced for the menu board and custom lit exterior signage was designed to reinforce this tone.
Bogart's did 3 years of farmers markets then went brick and mortar in the Spring of 2014 with a tiny shop in Minneapolis, MN; making fresh doughnuts and closing when they sell out. Bogart's was featured in NYMAG.COM's article: Sweet: 101 Amazing American Doughnut Shops With Serious Street Cred.
Art Direction and Design: Jeff Holmberg, Holmberg Design Co.
Client: Bogart's Doughnut Co.