Leading Australian design agency, The Collective, were tasked with the challenge to design a new label for the Graded Collection tier, which showcases Shiraz made to perfectly match two popular cuts of steak – Scotch Fillet and Porterhouse. The challenge was ensuring that it looked like an integral part of the core Pepperjack brand, which is largely identified through its cream label applied at an angle on the bottle, but with a completely individual personality. The solution was a cutting edge, spiral wrap label – a first of its kind in Australia.
“Our brief was to come up with a solution that was as distinctive as – and complemented – the Pepperjack core tier’s highly recognizable cream label.
“Our solution was to utilize the angled label but keep it going all the way around and up the bottle. The distinctive Pepperjack label angle and cream brand colour unite the two tiers whilst the detailed foiling and extraordinary label form elevates Graded as a very special offering.
