Mistik Source came to Mookai Communications to revamp their brand’s imagery and bring it to the next level. This revamp would be unique within the green market and stand out within the mass market it was about to embark upon.
"We wanted to create a hip identifiable brand that expanded beyond the 'green' conscious customers, to anyone looking for a healthier choice. We needed the benefits to be communicated at a glance. As a young start-up company, advertising budgets for POP were limited. A strong shelf presence through impactful packaging was paramount."
Creative Director: Lori vonSychowski
Graphic designer: Julie Boivert