Dot Dash worked with the Founder of Fatties, Chloe Timms to develop an entire identity for this new Bakery. Together they came up with a name, design, and direction, working from concept to final execution. A playful logo and sophisticated identity system brings a unique juxtaposition to Fatties

"Dot Dash worked with Chloe Timms, the founder of Fatties to develop the name and identity for this new Bakery/Confectionery. Fatties produce their treats from a small bakery at the back of Broadway market, London. Fatties product range consists of things like Cardamon and Pistachio Caramels, bags of passion fruit sherbet with pineapple lollipops and coconut flour brownies. 

We created the name and design simultaneously with the idea of juxtaposing the connotations of the name with a clean, sophisticated design. This was done by playfully stretching the letters in the logos. Combined with a modern colours scheme and a pattern/texture evoking the floured surfaces seen in bakeries. The overall objective was to produce an identity that was luxurious, playful and modern. 

To further express the brand we art directed promotional images to complete the visual identity."



Designed by Dot Dash
City: London
Country: United Kingdom