Aquafina's FlavorSplash

Pearlfisher created a compelling new look for Aquafina's FlavorSplash flavored water and liquid enhancer brand. Their task was to deliver a brand strategy, which included naming and tone of voice as well as package design. The results were oh-so-very vibrant and witty.

The new vibrant look and cheeky tone of voice celebrates the youthfulness of the brand, helping the brand compete in both water and soft drink markets. It leaves consumers "feelin' good" or "berry loco".


Designed by Pearlfisher 
London & New York