The Jar Mates
This limited marmalade and chutney; The Jar Mates is inspired by fruit, kaleidoscopes, flowers, pin-up girls, shapes and bright colors! The collage feel and design reflect all the ingredients each jar has. Designed by Greece based studio 2Yolk, which seemed to have a fun time branding and designing The Jar Mates.
"A low-volume producer of Greek delicatessen products entrusted us with the creation of their brand of marmalade and chutney for limited distribution in Greece, with a view to overseas marketing in the near future.
The unexpected marrying of two different but similarly packaged products, each of which is made in seven different recipes, was enough for us. THE JAR MATES was an obvious choice of name. Tasting them all was yet another matter: a real trip!
It was just this that we were inspired to illustrate: a myriad collection of fruit, a kaleidoscope of flower blossoms, punk style pin-up girls, angular shapes, bright colours. All brought together in a collage to show you what you might see if you close your eyes just for a second as you taste the ultimate natural high: fragrant Greek fruits, and wines produced on Greek soil!"
MANAGING DIRECTOR/Co-FOUNDER: EMMANOUELA BITSAXAKI
CREATIVE DIRECTOR/Co-FOUNDER: GEORGE KARAYIANNIS
GRAPHIC DESIGNER: ELENI PAVLAKI
STUDIO MANAGER: ALEXANDRA PAPALOUDI
ILLUSTRATOR: PANAGIOTIS VASSILATOS, NATALIA TYULKINA
PHOTOGRAPHER: NONTAS KOUTSOUKIS
Designed by: 2Yolk