Foster’s Lager is a leading lager. In need of a re-design, BrandMe from the U.K took on the challenge. The results still keep the iconic blue, gold and Foster’s logo but gives the brand a disguisable update.
“The UK’s number 1 off-trade lager repackaged by BrandMe.
Building on BrandMe’s radical redesign of Foster’s in 2010, the growing success of its Gold and Radler line extensions and the brand’s 2013 crowning as number 1 UK off-trade lager, BrandMe were commissioned by brand owner HEINEKEN to reposition and redesign Foster’s core proposition.
