As consumers become increasingly discerning, brands continue to up their game in terms of delivery. Panda is one of the latest to do so with a fresh new brand and pack designs, created by specialist branding and packaging agency, Robot Food.
“Melvin is much friendlier, more animated and real than the previous brand character. Active and fun-loving, he interacts directly with the fruit on pack. Around him, we created credible messaging and honest claims in an approachable tone of voice. We were lucky enough to witness consumer feedback and our work has unanimously changed mums’ perceptions nationwide.”
– Mike Shaw, Client Director, Robot Food
