This limited edition Lager designed by BBDO celebrates Prague and the famous Carl’s bridge. Staropramen Lager was introduced to a limited market in Ukraine and Russia.

“The Task
In Ukraine, regardless of the neighbor aggression, SunInBev asked us to make a special edition of Staropramen can design. Staropramen is the brand that keeps Prague in it’s heart.

The Limited Edition of Staropramen cans was introduced to Ukraine & Russia in 2014. We needed an idea that reflects Prague’s legends.