Concept: Liberty Kvell

Brownstein Group really has a good sense of humor! For this April Fools they went big and fooled everyone! Creating a fictitious wine that attracted news, media and clients interested in taking a tour of their "rooftop vineyard" where they make "Liberty Kvell." Good job Brownstein Group for keeping everyone interested and fooled!

"It’s our 50th anniversary, so we decided to go big with everything this year—including April Fools Day. On April 1st we issued a press release stating that our agency would be following in the footsteps of other Philly Ad Agencies and trying our hand at artisanal spirits. But not just any liquor—our specialty would be a kosher wine, Liberty Kvell. Along with the release we unveiled a brand that, although far from real, we take great pride in. 

We received great feedback from friends, newssources and clients interested in taking a tour of our new “rooftop vineyard.”


Agency: Brownstein Group
Executive Creative Director: Dan Shepelavy
Associate Creative Director: Colleen Masters
Associate Creative Director: Kenny Kim
Junior Designer: Justin Spinozzi 
Art Director: Kaitlyn Angstadt
Photography/Art Director: Kyle Ferino
Copywriter: Andrew Panebianco