Designed by Luko Designs, Naked Coconuts is a brand of raw, organic, non-gmo, gluten-free coconut oils and sauces. Naked Coconuts helps people create a lifestyle of health, self-improvement, and growth as well as help each consumer reap the benefits of a tasty, healthy and honest-to-goodness line of products.
Luko Designs approach for this re-branding was simple: create a branding and packaging that translates the following words into a visually stunning and unique package. The words they played with to create such an approach are the following:
“HONESTY: Our goal was to put forth a branding that came across graphically straight forward which conveyed the honesty contained in the product it carries.