Designed by Bolimond, Ford Jekson (FJ) is a dual purpose package design concept. The first purpose is as a bottle for juices. The bottle set is designed for different flavors and varieties (for example yellow is for lemon, green is for apple, orange is for orange, etc). The second purpose is as a toy. The bottle transforms to re-purpose itself as a bowling toy.
“Often, when developing a product, you do not think about what is going to happen to its packaging. I tried to create a product, the concept of which assumes its secondary use as a stand-alone object. The concept of FJ offers the packaging a second life as a toy.”
