Allink created an ice cream package design that features a simplified refreshed look for Gelato Stracciatella.
The products are staged bold and simple on an all-over colored background and are at the center of attention. The prominent typography of the sorts conveys value und supports the fast communication whereas the applied patterns provide a playful element. The pattern create a connection between the cardboard box and the wrap, and lend refinement to the design.
The refreshing simplicity of the products can be experienced through the packaging design and encourages to buy in a charming way. It’s a modern classic.
Creative Director: Christoph Schlatter
Graphic Design: Roger Lang, Angela Hofstetter
Photography: Peter Derron
Image Editor: Edith Kaiser