One Design created the brand identity, illustration, packaging design and 3D display for Moonbar, a new frontier in natural food energy. The branding and packaging for this premium product needed to break through the status quo of ‘energy bar’ packaging, and communicate the premium nature of the ingredients, appealing to the educated and health conscious.
One Design referenced the early era of space travel, with adaptations of David Bowie’s Space Oddity lyrics in the flavor names, and the wrapper and cartons mimicked astronauts foil-wrapped food items and ration packs.
Designed by One Design
Country: New Zealand