Briogeo Partners with Flood Creative to develop a prestige, natural haircare start-up from scratch. This partnership includes: brand identity, package design, web, social media, and retail presence.
"We were inspired by the balance of nature and performance. The large ‘B’ icon is made of organic yet considered patterns to reflect either a unique hair type or hair benefit. And the superiority claims are treated in a more scientific fashion to reflect the amount of consideration put into each formula.”
- Joli Glantz, Designer, Flood Creative
"Briogeo™ founder Nancy Twine came to Flood inspired by her childhood and dedicated to her mission: To create hair that is vibrant and full of life through the earth’s very own ingredients.
As with most entrepreneurs, Nancy’s future is heavily influenced by her past. She grew up with unruly coarse and curly hair in a home where most of the beauty products were made in the kitchen by her mother, both a chemist and doctor.
Fast forward to today, and Briogeo™ is a naturally-based hair care collection that combines the best of science and nature to create high performing hair care formulas for a diverse array of hair texture types. All formulas contain at least 95% natural and naturally-derived ingredients, and are free of SLS, parabens, sulfates, phthalates, and silicones. Instead, each formula is fortified with the finest blends of natural plant & fruit extracts, oils, antioxidants, and hair-healthy vitamins to give you gorgeous, healthy hair. Plus all of the bottles also contain at least 25% post consumer recycled (PCR) plastic."
Designed by Flood Creative
Country: United States
City: New York