Facing was commissioned to develop a coherent “Own Brands” design concept which includes three different price segments.
“The Transgourmet group pursues an internationally aligned ‘Own Brands’ strategy. The brand identity of the economy line stands for a strong cost-performance ratio. The economy range focuses on price without being positioned on the lowest level. The legal requirements are more than met. The line delivers brand quality for a good price as well as a wide product range. The quality of the food is as good as the products of any manufacturer`s brand.”
