The Dieline Awards 2014: Fresh Food, 2nd Place – Farm Love
The panel of judges of The Dieline Awards 2014 have awarded Please See's Farm Love 2nd Place in the Fresh Food category.
Farmlove is a line of chemical free produce specialising in seasonal local & exotic chemical-free vegetables, herbs and fruits. The produce is brought to you within 24 hours of harvest, affordably priced, pre-washed, and is available in Delhi & Gurgaon.
The Brief was to design packaging that reflects Farmlove's beliefs, philosophy, and commitment to chemical free farming. The packaging also had to be interesting enough to make the consumer feel he wasn't just buying vegetables but a concept. Our design incorporated went beyond the conventional mandatories packaging includes. Besides the health benefits we also talked about the not so obvious aspects of the product. Rub beet root on your cheek to add colour, for instance.
Farmlove being a startup, meant we had to design its identity from scratch. Packaging design covered 3 sizes: small, medium, large and 23 kinds of vegetables, herbs, and fruits.
Designed by Please See Advertising Pvt. Ltd.