Recess Ice Cream
A concept designed by Farm Design solely based on the nostalgic feeling of being a kid and waiting for that ice-cream truck. The smile and feeling is translated by kid-inspired doodles, bright colors and a guerilla marketing approach.
"Now we can all be kids again with the new ice cream truck, Recess. We were very excited to be approached by a well-known food truck owner to develop a concept for a new ice cream truck. After a lot of research (and sampling), we came up with an idea that put a smile on everyone’s face. With everything from kid-inspired doodles and bright colors to guerilla hopscotch marketing and old-school wooden spoons, the Recess ice cream truck truly makes you feel like a kid again."
Designed by Farm Design
Country: United States