Together with Tyler Moore and Peter Markatos with MM have meticulously crafted the brand strategy, tone of voice and all branded touch points for the much-talked-about private club, The Battery.
“We knew that the design for The Battery had to communicate at a high level but couldn’t be pretentious or stuffy; it had to represent the club and be uniquely San Francisco. We turned our skills to crafting a brand that speaks to being part of something decidedly bespoke and subtle, yet significant.”
– Moore, Co-Creative Director of MM
The Battery is a members-only club in San Francisco with interior design by Ken Fulk, with whom Moore and Markatos collaboratively worked. The club has 14 suites, one restaurant, four bars, a wine cellar, garden, library, study, parlor, gym and spa.
MM crafted the entire brand experience for the club including the brand identity, all collateral (for the hotel, club and restaurant) with member cards, member kits, staff uniforms, umbrellas, signage, member invitations, luggage tags, custom playing cards and the entire restaurant experience. They directed all photography and created the way-finding signage. Furthermore, MM wrote and created The Battery Customs handbook and Musto Times newspaper, and will continue to be the stewards of the brand moving forward with new ideas to help tell the narrative through various media.
“Our material choices and printing techniques were deliberate and ranged from very tactile letterpress to laser etching in wood. We set out to embody the special characteristics, the ingredients, of The Battery in every detail of our design.”
