Señor, a Croatian based agency, has focused their design for Honest Wine on the basic principal of honesty. Every wine is wrapped to unveil truth in every way Honest Wine is created.
"Thousands of Croatian winemakers struggle for their audience. How to uniquely position and introduce Matković wines using only marketing tools of a family business? Matković wines are produced with care using high quality grapes, they are fair-priced and undeceiving in communication. Honesty best describes the way Matković family approaches their business. Wrapping paper conceals the bottles... Once unwrapped bottles reveal small, unspoken truths on the labels."
"It's not just a business. Our days are made of hundreds of beautiful and difficult moments that make us proud of the wines we created for all the honest, human moments you will experience drinking them. Without big words, colorful labels and shiny ads, to us, this is life - true devotion to making great wines. Maybe that is the reason Matković wines have this strange power. They inspire some small, unspoken truths, that are, just like the wines, hard to share."
To complete the experience, famous Croatian chef Dragan Dragojlović - Gaga created six unique recipes that perfectly compliment each of the six wines: pinot noir, cabernet franc, chardonnay, frankovka, frankovka barrique and sylvaner.
Designed by Miro Čavar / studio Čavar + Señor