The panel of judges of The Dieline Awards 2014 have awarded Marius Sunde‘s Northernmost Cognac 2rd Place in the Student category.
“Northernmost is the result of an 8 week visual research project at Westerdals School of Communication, Oslo Norway. Fall of 2013
The bottle and its neck is a reference to the mountainous landscape of Norway’s north west coast, where you see mountains rising up behind one another. The actual design on the label is a scandinavian minimalism counterpart to a category which in large is very saturated in terms of ornamentation.
The intention of this project was to gain a deeper insight to cognac, both in terms of the product itself and designing for the category. In regards to the actual design process, the main idea was to break down the visual language of the category and explore ways to break with the established paradigm of cognac brand design.
The process itself has been a big part of this project, letting the research findings leading the way to the next bit of research, which in turn dictated the design process.”
Designed by Marius Sunde
School: Westerdals School of Communication
Country: Norway
City: Oslo
