Brasserie Artisanale du Château commissioned A3 Studio to create four new labels and packaging for their traditionally made beer. Each label is printed on craft paper, the labels stress the authenticity of the beer. The brown cardboard of the four oak ties in the look.
“The beers are brewed with a traditional process, for this reason A3 Studio has developed a graphic style which is both contemporary and traditional. The labels for la Brune, la Blonde, la Ginger and the India Pale Ale are inspired by the sea world and are decorated with ropes. The illustrations (a whale, a corset, a siren, and a ship) are drawn by hand to emphasize the hand made production of the beer, they are inspired by old engravings and sailor tattoos.”
Designed by A3 Studio
Designer: Yvo Hählen & Priscilla Balmer
Photography: Michel Meier
Country: Switzerland
