Berendo, one of the few distributors of high-quality, certified organic coffee, commissioned Écorce to transform its visual identity. The new design features a artistic "B" that represents the roots and elves of the plant.
"The 'B' outline is therefore the foundation of Berendo’s new visual identity, with different colors and logo interiors being used on the label of each Classic coffee product, in order to highlight their individual characteristics. This differentiation is a key element of Berendo’s revamped identity, as it reflects the unique nature of each coffee."
Designed by ÉCORCE
Creative direction: Karl‐Frédéric Anctil
Art direction and design: Julie Ledru
Online art direction: Julie Poulin
Design: Sophie Pépin
Graphic design: Rafik Andraos
Copywriting: Charles Paquin
Account management: Claudine St‐Pierre
Strategy: Véronique Desrosiers
Project management: Marie‐Luc Despaties, Allyson Dimino
Website production: Hypractif
Public relations: Pierre‐Alain Benoît, HANSEN