Grapevine Craft Brewery & Lakefire Rye Pale Ale
Responsible for the name of flagship beer, Grapevine Craft Brewery (GCB) wanted a design that would create a impact on store stands across the nation. Buzzbomb Creative developed a unified design that would be expandable across all areas of product expansion and promotions.
"GCB founder Gary Humble stated that inspiration from summertime fireworks over lake Grapevine led to Lakefire's name. The actual beer brand identity was created alongside the primary GCB brand but it wasn't until recently that we developed the aluminum can design for production.
Our task was to successfully extend the GCB and Lakefire brand identities into a high-impact 12oz can design that would stand out in a beer aisle that is crowded with more and more craft beers each week. We utilized the actual bare aluminum of the can in the design as part of extending not only the core GCB brand but the Lakefire brand into this new packaging design.
In addition to the can design, we also designed the 24-pack trays that were printed on corrugate. The trays print 4-up on a sheet so we were able to utilize four different tag lines that we created for GCB in the original brand identity project. Lakefire cans are now showing up in retailers such as Kroger, Costco and Whole Foods in the North Texas region."
Designed by Buzzbomb Creative
Creative Director: Paul Sirmon
Designer: Paul Sirmon
Asst. Creative Director: James Reid
Project Manager: James Reid
Country: United States