Responsible for the name of flagship beer, Grapevine Craft Brewery (GCB) wanted a design that would create a impact on store stands across the nation. Buzzbomb Creative developed a unified design that would be expandable across all areas of product expansion and promotions.
“GCB founder Gary Humble stated that inspiration from summertime fireworks over lake Grapevine led to Lakefire’s name. The actual beer brand identity was created alongside the primary GCB brand but it wasn’t until recently that we developed the aluminum can design for production.
Our task was to successfully extend the GCB and Lakefire brand identities into a high-impact 12oz can design that would stand out in a beer aisle that is crowded with more and more craft beers each week. We utilized the actual bare aluminum of the can in the design as part of extending not only the core GCB brand but the Lakefire brand into this new packaging design.
