Logan and Paola d'Arcano
The Clocksmiths + Umberto Tolino created packaging for Logan, a shoe brand. The two lines of Logan's brand (Logan and Logan Crossing) were represented by a point to sale system that changes according to the classic style and the sport mood related to the two different lines. The Paola d’Arcano’s shoe box was designed to communicate exclusivity and sophistication according to the flower patterns and moods of D’ Branding and Identity. Each shoe box features a graceful elegance with the usage of color or floral graphics.