Boulder, CO based Good Apples worked with Alex Bogusky and some of the people originally behind Izze and Mix1, to create the branding, identity system, and packaging for Skoop.
"Skoop is a family of superfood powdered (and powered) drink mixes that is being developed by Alex Bogusky and some of the people originally behind Izze and Mix1, dedicated to making it super simple for everybody to get the energy, vitality and health benefits of superfoods every day.
The A-Game product has been available for a while, and some B-Line products—B-Strong and B-Lovely—are about to hit the market. Good Apples worked directly with Alex on the branding and identity system and the packaging, which consists of a lot of supporting info graphics and icons to help tell the story of super foods in a fun, approachable way."
Designed by Good Apples