Before & After: Eylure

Honey Creative has redesigned the branding and packaging for the artificial lash company, Eylure. The overall concept of this redesign is focused on heritage and reintroducing a premium look for which the brand is known for. This redesign has a vintage feel that takes you back to old hollywood glamour. The design is clear, consistent, and risk taking, which sets it apart in the mass market category.

"The design establishes Eylure as a premium beauty brand and the expert in eyelashes, they were after all the creators of the false eyelash. 

The new identity builds on the heritage the brand; Eylure was created in 1947 by two British brothers, renowned make up artists in the Hollywood film industry. 

The vast range of products, which include pre-glued, strip glue, limited edition and licensed eyelashes have been especially considered to make the shopping experience less confusing and limit the barrier to purchase. 

The new packaging will be available in Boots, Superdrug and many other independent shops across the country from April onwards."

John Madden - Design Director at Honey says: 

"Eylure is fantastic brand with a rich heritage. Our approach was to immerse ourselves in the world of Eylure, from that we created an identity that proudly celebrates the history behind the brand. For the pack re-design, we created a system that allows consumers to navigate the pack better and find their ideal look with ease. Eylure has huge potential for growth in the current marketplace and we look forward to working with them in the years to come."

 

Designed by Honey Creative

Country: United Kingdom

City: London