“Velebitsko pivo is surely among the best beers to be found on the Croatian market. It boasts a rich and unique flavor, a benefit of the natural brewing process and pure spring water from the wellspring Ričina, located at the base of the Velebit mountain. The brand’s only shortcoming, as we see it, is the design of its current label and the way it communicates the basic idea.” So two friends, who called themselves TRISPET 3S5, decided to take this brand and redesign it for their student project.
“This was the reason why we decided to redesign the label, considering all elements crucial for the story of a naturally brewed beer with healthy ingredients and the story of the Velebit fairy, the guardian of that region. Our goal was to retain essential elements and redesign them, so as to emphasize the idea, but also to structure textual information of relevance to the consumers, by taking into consideration the expenses of label production.
First of all we created a logo for the brewery which, in our opinion, hasn’t been clearly defined yet. Our graphic solution highlights the location of the brewery. With the lettering “Pivovara Ličanka” (Ličanka brewery) and “Velebitsko pivo” (Velebitsko beer) on a separate label, in the combination with our logo, we wanted to point out to the origins of the beer and the quality of the water used in its production.
