Limited Edition Couleur Nouveau

Wine in a paint can! Constantly reinventing themselves and creating a new and fresh perspective McCann creates a one-of-a-kind limited edition wine for Beaujoiais Noveau. This year the concept was to bring out the color purple of wine to your lips and teeth!

"Every year for beaujolais nouveau first tasting McCann Vilnius creates limited edition wine packaging. It’s the agencies way to tell their clients and market at large that we are constantly reinventing ourselves and looking for a fresh perspective."

"This year we tried to reimagine the function of the wine. Obviously beaujolais nouveau isn’t the best tasting wine in the world, so except making you drunk, it turns your teeth and lips purple. Perfect! So this year we sent out wine packaged in paint buckets, with typical paint label, even instructions, how many glasses bring which color on your teeth. 

Limited edition packages became instant hit with huge exposure in social media."


Designed by McCann
Designer: Aurimas Kadzevicius, Ernesta Valantiejute, Karolis Zukas 
Copywriter: Dangiras Bugas 
Creative Director: Mantas Velykis
Country: Lithuania
City: Vilnius